Monthly Archives: October 2010

Tiny ethnography over morning coffee

Picking up coffee in Boulder Creek on my way to work this morning, I noticed an unusual photograph of a mountain lion stalking a white rabbit.

The proprietor of the cafe noticed me taking a picture of his picture, and made a little “come here” motion with his finger. He walked me into his office, and showed me a whole wall of photographs of various wild animals – coyotes, bobcats, mountain lions – stalking this ceramic rabbit. It seems this scenario is something he’s set up in order to take pictures of wildlife.

People often find it very gratifying when you take a genuine interest in them. It’s quite common after design research interviews for the interviewee to thank us profusely and say that they really enjoyed the experience. It’s a great kind of exchange – both sides benefit materially and on a deeper level.

Cognitive dissonance


Salad bar labeling, Whole Foods, Chicago.