A post-brand world?

While brands are doing backflips to garner customer loyalty, could it be that the consuming public has reached a point where the collective noise of brand-song has become so deafening that it ceases to register? Or that many of the products in our lives are so commoditized that the customer/product relationship is all but irrelevant?

post brand world

Are we moving toward a post-brand world?

What would this mean for companies? For starters, a focus on treatment of customers–service, support, retail experience–becomes paramount if a brand wants to create actual relationships with its customers. The brand is no longer just the product–it is the experience of interacting with the company that makes the product.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s